Low-Price Center Marketplace
A community-driven e-commerce platform for UCSD students to buy, sell, and exchange goods safely on campus. Also enables student organizations to sell merchandise without standalone stores.
My Role
I redesigned the home page, product listings, individual product pages, and create listing flow in Figma. Key focus areas:
- Improve visual hierarchy for clarity and engagement
- Streamline buyer and seller flows for browsing, posting, and purchasing
- Increase trust and usability through consistent details and transparency
Design Challenges & Solutions
The marketplace required clarity, trust, and usability across multiple pages. Here’s a visual walkthrough of before and after improvements:
Before: Unclear Home Page
Lacked emphasis and instructions for new users.
After: Guided Entry
Clear title and onboarding text build trust and guide first-time users.
Before: Disorganized Listings
No filters or categories, making browsing difficult.
After: Categorized Listings
Added search bar and filters for easy item discovery.
Before: Sparse Product Page
Missing seller info, payment methods, and trust signals.
After: Detailed Product Page
Added seller username, payment methods, condition, and tags.
New: Create Listing Flow
Structured form for sellers: item details, price, category, condition, and photos.
Impact
The redesign improved clarity and trust across the marketplace. Buyers can now discover items easily through filters, and detailed product pages provide transparency. The create listing flow encourages complete, high-quality posts, strengthening the community platform.